With another year comes in another set of SEO trends that you must definitely know if you want to stay ahead of your competitors. After all, search engines like Google keep changing their algorithms so using the old SEO strategies won’t really work if you want to rank #1!
If you have been looking for a definitive guide to the most important SEO trends, then this blog is for you. Read on!
• Visual search is becoming the new normal
Although visual search technology is still being developed, more and more people are using visual search to look for information online. In fact, 30% of Americans have already played around with visual searches as it can be used to search for details of a picture or physical objects that are right in front of you.
• Backlinks will be more important than ever
SEO will continue to revolve around backlinks and original, relevant content. Getting to the first page of Google will not be possible without toying around with link building in 2020-21 as well. In fact, most marketing events in 2020-21 will continue to focus on building backlinks to help businesses gain traction and to convert leads into sales.
• Optimizing for voice search is a must
Millions of people around the world are easing up to the idea of performing voice-based searches rather than typing out their queries. Voice-based queries are in the form of long questions so Google is actually modifying its algorithms to return better results. As this is an interesting phenomenon, that will change the face of digital marketing as we know it, marketing conferences such as MARsum Vegas 2020 will have a number of sessions focusing especially on this.
• Featured snippets will continue to get more clicks
If you have been living under a rock and don’t know what a Featured Snippet is, then don’t worry, we will explain it to you! It is basically a summary or a short-form content that appears at the top of the search engine results page inside a special box when a user types in a query. Those sites that have a rock-solid SEO strategy and rank #1 on Google are very likely to be also chosen by the search engine for the Featured Snippet spot. As the competition for this spot increases, SEO experts working in different companies will work harder than ever to clinch it because it increases online website traffic by 677%!
A lot in store for people passionate about SEO, so stay tuned!