SCHEDULE

MARsum, a forum that provides a platform for networking and learning amongst a closed group of award winning peers from the industry, brings together some of the most remarkable speakers from the realm of marketing, advertising, and retail that will shed light on the most crucial topics pertaining to the industry. With informative tracks that have been developed in association with the Advisory Board, MARsum’s exhaustive agenda highlights the changing data-driven marketing landscape and focuses on providing 360° marketing and retail solutions that drive business growth.

08:00 AM 08:00 AM – 09:15 AM

Registration, Morning Coffee, And Refreshments

09:15 AM 09:15 AM – 09:30 AM

MARsum - The Second Edition

09:30 AM 09:30 AM – 10:00 AM

Keynote-1 :

How Brands Become Icons

10:00 AM 10:00 AM – 10:30 AM

Keynote-2 :

Cashvertising

10:30 AM 10:30 AM – 11:00 AM

Awards and Recognition

11:00 AM 11:00 AM – 11:30 AM

Networking, Coffee Break, And Refreshments

11:30 AM 11:30 AM – 12:20 PM

Panel Discussion-1 :

The Effects of Print and Electronic Media on Popular Culture

12:20 PM 12:20 PM – 12:50 PM

Keynote-3 :

Designing Brand Identity

12:50 PM 12:50 PM – 01:50 PM

Lunch And Networking

01:50 PM 01:50 PM – 02:40 PM

Panel Discussion-2 :

E-Commerce Vs. Traditional Marketing

02:40 PM 02:40 PM – 03:10 PM

Keynote-4 :

Designing a Marketing Strategy

03:10 PM 03:10 PM – 03:40 PM

Networking, Coffee Break, And Refreshments

03:40 PM 03:40 PM – 04:10 PM

Keynote-5 :

Marketing Myopia

04:10 PM 04:10 PM – 04:40 PM

Awards & Recognition

04:40 PM 04:40 PM – 05:45 PM

Networking Hour

08:00 AM 08:00 AM – 09:00 AM

Registration, Morning Coffee, And Refreshments

09:00 AM 09:00 AM – 09:30 AM

Keynote-6 :

Urban vs. Rural Marketing Challenges to Be Mindful of

09:30 AM 09:30 AM – 10:00 AM

Keynote-7 :

Ad Fatigue And Banner Blindness

10:00 AM 10:00 AM – 10:30 AM

Awards & Recognition

10:30 AM 10:30 AM – 11:00 AM

Networking, Coffee Break, And Refreshments

11:00 AM 11:00 AM – 11:30 AM

Keynote-8 :

Influence- The Psychology of Persuasion

11:30 AM 11:30 AM – 12:20 PM

Panel Discussion-3 :

Relationship Between Customer Knowledge, Marketing Research, and Business Sales

12:20 PM 12:20 PM – 12:50 PM

Keynote-9 :

Customer Loyalty and Brand Personality

12:50 PM 12:50 PM – 01:50 PM

Lunch And Networking

01:50 PM 01:50 PM – 02:40 PM

V.C Panel Discussion

02:40 PM 02:40 PM – 03:10 PM

Keynote-10 :

Impact of Brand Extensions on Brand Personality

03:10 PM 03:10 PM – 03:40 PM

Networking, Coffee Break, And Refreshments

03:40 PM 03:40 PM – 04:30 PM

VC Pitch

04:30 PM 04:30 PM – 05:00 PM

Awards & Recognition

05:00 PM 05:00 PM – 06:00 PM

Networking Hour

08:00 AM 08:00 AM – 09:00 AM

Registration, Morning Coffee, and Refreshments

09:00 AM 09:00 AM – 09:30 AM

Keynote-11 :

Visual Persuasion- The Role of Images in Advertising

09:30 AM 09:30 AM – 10:00 AM

Keynote-12 :

Customer loyalty programs as marketing instruments

10:00 AM 10:00 AM – 10:30 AM

Awards & Recognition

10:30 AM 10:30 AM – 11:00 AM

Networking, Coffee Break, And Refreshments

11:00 AM 11:00 AM – 11:30 AM

Keynote-13 :

Advertising, Brand Loyalty and Ethics

11:30 AM 11:30 AM – 12:20 PM

Panel Discussion-4 :

Impact of Brexit on consumer buying behavior in EU and the UK?

12:20 PM 12:20 PM – 12:50 PM

Keynote-14 :

An analysis of Relationship marketing.

12:50 PM 12:50 PM – 01:50 PM

Lunch And Networking

01:50 PM 01:50 PM – 02:20 PM

Keynote-15 :

Why is Digital Marketing Imperative?

02:20 PM 02:20 PM – 02:50 PM

Keynote-16 :

Effectiveness of Internet Advertising

02:50 PM 02:50 PM – 03:20 PM

Networking, Coffee Break, and Refreshments

03:20 PM 03:20 PM – 04:10 PM

Panel Discussion-5 :

The Internet of Things: Bringing Marketing to Everything We Touch

04:10 PM 04:10 PM – 04:40 PM

Awards & Recognition

04:40 PM 04:40 PM – 05:00 PM

Vote Of Thanks

Investors

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    Anvita Varshney

    Co-founder
    Dubai Angel Investors

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    Arun Chulani

    Principal & Director
    First Water

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    Bibin Babu

    Co-Founder
    BlocSpaze

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    Chintan Sareen

    CEO & Co Founder, Axeed Labs (Dubai)

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    Dr. Ruchi Dana

    COO
    Duluth Medical Technologies Inc

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    Marta Paiar

    Chairwoman
    Kuwekeza Holdings

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    Pravash Dey

    Disruptor-in-Chief
    US India Blockchain Council

partners

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  • MEDIA PARTNERS

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  • DIGITAL MEDIA PARTNER

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  • KNOWLEDGE PARTNER

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  • TECHNOLOGY PARTNER

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  • PHOTOGRAPHY PARTNER

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